Last but not least – my very first award as a junior copy writer. The idea seems a bit outdated, but the thinking behind is not: Back in the days when flat screens became popular, they only took up retail space and displayed random live TV in poor quality. I couldn't help but wonder: Why don't they use it for in-store advertising? Why not?! When my client M-Electronics started to sell washing machines, it was the perfect time to pitch this idea. And it paid off. Jean-Remy von Matt, a member of the jury, exclaimed: Well, this is more than just an idea – it's a new media.

AWARDS

ADC Switzerland, Silver (Direct & Promotion)