Making your own dress was never easier: just cut off the poster made of cloth, cut along the lines of the pre-printed cutting pattern, and stitch it all together – and you'll get to wear a free dress in size 36/38. Once all the textile billboards were taken, a regular billboard made of paper showed potential clients where they can get another free sample – and try out Bernina's latest sewing machines.

AWARDS

This idea never won an award, but a new client with a great advertising mandate