Concordia is a unique health insurance company because it operates as a non-profit organization. This means that all clients, who are actual members of the association, benefit when Concordia thrives. Thus, Concordia does everything to ensure the well-being of its clients and even allows them to share in its success. Ultimately, when individual clients thrive, Concordia thrives, and consequently, all clients benefit. And that's precisely what this campaign aims to convey.