This campaign visually elevates the pleasure of coffee by presenting popular coffee varieties in their purest form – not hidden in cups or mugs. And it symbolizes what’s essential at McCafé: high-quality coffee, freshly roasted beans, artisanal barista craftsmanship, and pure coffee pleasures.

AWARDS

Graphis Advertising Awards, Gold (Photography)

Lürzer’s Archive, In Book

One Eyeland, Official Selection (Photography)