How to make advertising for a sport retailer when you can’t show the products? Don’t show the products, show the sports: Bardill is a renowned for its first-class gear, experienced staff, and alpine sport enthusiasm. The campaign captures all this by showcasing only the beauty of the action, while concealing gear and athletes. It allows to highlight what truly matters: the sheer enjoyment and exhilaration that anyone can experience with the right equipment.

AWARDS

New York Festivals, Shortlist (Print)

Lürzer’s Archive

Epica Awards, Silver (Print)

Eurobest, Shortlist (Outdoor)

Eurobest, Shortlist (Outdoor)

Eurobest, Shortlist (Outdoor)