All children love the Happy Meal. But not all children love fruit. To encourage children to eat more fruit, McDonald’s changed its beloved Happy Meal – and added fruit. The little guests were surprised. Most surprising to them, they actually appreciate their healthier diet. The Happy Meal now not only makes children happy but also parents and nutrition experts: For its commitment, McDonald’s was awarded by the Swiss national health organization. Yes, fruits are good for you. And for a healthy brand image.

AWARDS

ADC Switzerland, Bronze (Campaign)

ADC Switzerland, Bronze (Print)

ADC Switzerland, Bronze (Poster)

Lürzer’s Archive, Print Ad of the Week

Lürzer’s Archive, In Book

APG Swiss Poster Award, Gold (Commercial National)