Self-protection is self-evident. But not always, not for everyone and not in all situations. Especially not when it comes to sexual activities. This «Love Life Stop Aids» campaign celebrates the joy of life – especially sex life. It attracts attention through positive provocation. The nudity expresses the vulnerability of our bodies and the claim «Better protect yourself» demonstrates the self-evidence of self-protection in risky situations. With a simple reminder: What’s self-evident in sport-activities also applies to sexual activities.

AWARDS

ADC Switzerland, Bronze (Print)

ADC Switzerland, Shortlist (Poster)

ADC Switzerland, Shortlist (Film)

Swiss Effie, Gold (Campaign)