Quality journalism takes time. And the Neue Zürcher Zeitung takes all the time it needs for a well-researched story. But times are changing: Today’s readers have a real need for real-time breaking news. Therefore, it was time for new offerings such as news alerts and e-papers. To advertise the new digital services, the Neue Zürcher Zeitung choose to amaze their offline readers in public places – with an ingenious digital hack that transforms the archaic newspaper holder into a real-time news feed experience. And that’s how a piece of wood became a talking piece itself.

AWARDS

D&AD, Wood Pencil (Digital Design)

One Show, Bronze Pencil (Interactive)

ADC Europe, Silver (Any Other)

ADC Europe, Nomination (New Use Of Media)

ADC Germany, Shortlist (Media)

ADC Germany, Shortlist (Newspaper Digital)

ADC Switzerland, Silver (Direct & Promotion)

ADC Switzerland, Silver (Creative Media)

ADC Switzerland, Shortlist (Digital)

Best of Swiss Web, Gold (Innovation)

Best of Swiss Web, Master Nomination

Eurobest, Shortlist (Interactive User Experience)