On Swiss roads, every day a child is run over by a car. Again and again. And it goes like this: Drivers only slow down and don’t come to a full stop as required by law, children get confused and walk right into the street. To prevent such accidents, we have a childproof message: Stop. Don’t just slow down – so accidents like this won’t happen again and again. To support the message, we built a film-set with hundreds of Playmobil figurines. According to our specifications, Playmobil produced official Crossing Guard figurines.

AWARDS

ADC Europe, Nomination (Cinema Commercials)

ADC Switzerland, Bronze (Art Direction)

ADC Switzerland, Shortlist (Film)