Under Chinese occupation, Tibetan villages, towns and cultural landmarks get destroyed. And their ancient names get replaced with new Chinese names – as an attempt to completely wipe out the Tibetan identity, culture, and language. Exactly 100 years after Tibet’s declaration of independence, we started a project to save Tibet’s cultural heritage in the digital space: We asked Google with a worldwide petition to put Tibet back on the map – by officially adding the traditional Tibetan names written in the Tibetan alphabet. The project found wide support – from the Tibetan diaspora, Hollywood celebrities and web activists like the Anonymous Collective.

AWARDS

ADC Europe, Silver, (Websites)

ADC Switzerland, Silver (Direct & Promotion)

ADC Switzerland, Bronze (Creative Media)

ADC Switzerland, Shortlist (Digital)

Best of Swiss Web, Silver (Digital Branding Campaigns)

Best of Swiss Web, Bronze (Creation)

Best of Swiss Web, Shortlist (Public Affairs)