Wingo offered a new mobile plan with unlimited calls and internet, but available only for a limited time. We called it the «Unlimited Limited Edition». Total nonsense, but it worked. With great success: It became Wingo’s most successful poster campaign by far. Not enough? Let’s air the poster on TV, radio, and beyond. With a little help from upcoming stand-up comedian Charles Nguela standing in front of the poster – and explaining the self-explaining offer. This became Wingo’s recurring theme. Nguela Wingo’s spokesperson. And the poster probably the most 360°ish-cross-media billboard ever seen.

AWARDS

ADC Switzerland, Bronze (Film)

Edi, Shortlist (Commercials – Shorts)