The Neue Zürcher Zeitung is one of the world’s oldest newspapers. Since its founding in 1780, the frontpage layout has changed a few times. Some years later, the newspaper faced one of its biggest challenges: Going digital with its entire print content. To inform about the new digital strategy, the publishers chose to stun their readers with an allegedly faulty front page – entirely written in binary code, the language of the internet. What looked like a mistake amazed and amused the audience. And that’s how the newspaper not only went fully digital, but also totally viral.

AWARDS

The Cup Awards, Nomination (Media & Publications)

The Cup Awards, Nomination (Media Innovation)

D&AD, Graphite Pencil (Magazin and Newspaper Design)

One Show, Merit Award (Self Promotion)

Clio, Shortlist (Print)

ADC Europe, Nomination (Newspaper Advertising)

ADC Switzerland, Bronze (Direct & Promotion)

ADC Switzerland, Bronze (Print)

ADC Switzerland, Bronze (Creative Media)

Eurobest, Bronze (Print)

Eurobest, Shortlist (Direct Publications & Media)