To promote M-Budget – the low price product range of Switzerland’s largest retailer – during the festival season, we created the 'M-Budget Helpers'. A campaign that turns festival visitors into living products, which offer unexpected services for very little money.

In order to recruit young people who are short of cash we released films making the following offer: Become a 'M-Budget Helper' and go to the music festivals not only for free, even better make money with it.

AWARDS

ADC Switzerland, Bronze (Direct & Promotion)

ADC Switzerland, Bronze (Creative Media)