Nike’s global New Year campaign was based on an interactive bucket list of athletic goals. To motivate the Nike+ community to set their goals for 2014 even higher than in 2013, the campaign was launched on New Year's Eve with the film «Out Move Yesterday» on nike.com and various social media channels such as Twitter, Facebook or Instagram. The bucket list was also connected to the personal Nike+ account and thus to the Nike+ FuelBand as well as the Nike apps such as Nike Training Club. This allowed everyone to monitor their personal performance – and share it with the community.