McDonald's wanted the coolest possible way to promote their ice-cold summer refreshments. We asked ourself: What's cooler than an ice bear? A super chilled ice bear posing with ice-cream – just like fashion models would do it.

AWARDS

Lürzer's Int'l Archive 200 Best Digital Artists

ADC Switzerland, Shortlist (Poster)

APG Swiss Poster Award, Silber (Commercial National)